Increase Client Engagement on Your Website

StrategyIf you are not getting the amount of people interacting with your website content that you imagined, did you know that you can turn things around on a dime by making small changes on your website? While you might think your website is a visual masterpiece, it might need only tiny changes in order to get the visitors to begin to spend more time engaging the content.

One of our strategic partners, a Charleston SEO firm suggest to make a few of these changes and you will begin to see a complete turnaround in the way people interact with your content.

Are there social media buttons under every post that you make on your website? If yes, are there numerous choices or just the ones that you use? Every person has their favorite social media platform, so list them all because you want to make it easy for these folks to spread the word about your content. There are a ton of free tolls only that you can utilize to get those social buttons on every page of your website.

Where is your newsletter sign-up box on your website? Do you even have a sign-up box? Most people have become blind to seeing that box in the upper right corner of the website to the point they don’t even interact with it any more. The savvy website owners have discovered when you place the sign-up box in a place not normally used for this purpose, visitors will respond.

Rather than post long article after long article on your website, engage the audience by giving them some entertainment instead. It is just as easy to make a video or an info-graphic that gets your message out there. These are easier on the eyes, and allow the visitor to kick back and absorb the information more easily. It is more likely a visitor will watch a 7 minute video than read an article with the same amount of content.

Give your audience something for free. If they are not signing up for your newsletter, go after them in a different manner. Post an interesting article, then cut it short and allow the visitor to grab the rest for free in a free upload. All they need to do is type in their email and they get the upload with the content they need for free.

So now that you know what it takes to get the visitors to interact more with your content, chunk down this list and you will be heading in the right direction.